Years ago, expertise was a given. If you had the equipment, you must be an expert or at least you were in competition with experts. Certainly this statement is not entirely true, but it's not 50 mile walk backwards either. For example, back in the day, post-production was handled by firms with very expensive equipment. Millions of dollars worth of video technology, decks, ranks, massive color correctors, and editing equipment. You hire technicians and editors with vast experience in film and video. Now a retard art director comes into a post house with his Mac and Final Cut and shows the editor his rough cut. It's happening. Now the editor is forced to tell the knucklehead art director that his work sucks and he (happened to be a "he" in the version I know) should just let the editor do what the editor knows how to do. What the hell? If that ain't a screwed up situation. So if you are a pin head art director who thinks you have any talent in editing, then edit your kids home movies. Don't show your version of a commercial to anyone, not the client, not the creative director and certainly not the editor. Let a pro do it. When you have edit 10 years of your kids opening Xmas presents while Grandma swears like a sailor in the background, then maybe open your mouth, but keep your laptop shut.
The toughest question for many professionals now is how do you prove you are an expert. All the damn tools, now fit on a laptop. Photoshop, Illustrator, Flash, After Effects, etc. A nerd knows all the terms, hell they created this stuff. The quality of work is all over the place due to the internet due in part to the availability of cheapo video technology. The only solution I can come up with is be the best at what you do, "be original and be you" and hope they don't create a program to duplicate it.
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