Who was the Knucklehead this time?

Back in the early 90's, I was awarded a commercial from a very big soft drink company located somewhere near Atlanta. It was a big break, a fabulous coup for a small animation company. We were very excited about working in several innovative techniques we had developed and it was good money. The live action company (the commercial was a combination of live action and animation) in their great wisdom had issues with making the animation "king" and announced that the live action should supersede any animated character and began to lobby to get rid of the character all together. "It could be invisible", they stated. (to be continued.)