Wednesday, June 3, 2009
Once upon a toy client
Once worked on a commercial for a small toy company who shall remain unnamed. They had a new doll coming out and wanted a commercial produced before toy fair. They only had one doll, "the prototype" and needed it for the live action segment of the commercial being shot in NY. No problem, they assured me they would send plenty of photographs so I would have no problem designing the character for the animation. After a day or so past, I finally received a jpeg. in my e-mail of the doll. When I opened it I was surprised to find the smallest jpeg. I had ever seen. The doll was approximately 1/4 inch tall in a jpeg. that couldn't have been more than 70 pixels square. I called. They were swamped, the live action shoot was going over budget and they just didn't have the time to take the photos they had promised. They instructed me to design a standard "cute little girl" and they would adjust. So without delay, I got on board and designed a character based upon an impression and a quick phone call. Later that evening, I received a call from a distraught creative director who started to berate me on my design skills. "It is cute and well drawn", she started, "BUT, IT DOESN'T LOOK LIKE OUR DOLL,AND WHERE IS THE FLOWER?" "What flower?", I responded. "THERE IS A FLOWER ON THE DRESS, IT'S OBVIOUS", She explained angrily. I explained to her that I did not notice a flower and looked to my jpeg. for reference. The flower in question was a pixel. I sent her the jpeg. and never received an apology. That evening and into the night, I drew revisions of the doll for the client. After seven or eight redesigns, I sent the original drawing with a slight adjustment to the lips. "That's it", they exclaimed. Knuckleheads.
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